Following
the art nouveau fashion inspiration, 1920s art deco design made by Paris
couturiers influenced a new fashion look. Separated in two phases, one from
about 1910 to 1924, built around neoclassical, oriental styling, and a second
one starting from 1924 to 1930, influenced by modernist touches, Art Deco
design brought into fashion new prints and colours.
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| Sonia Delaunay at her studio, 1925 |
One
of the key designers of the time influenced by art in her way of thinking
fashion, is Sonia Delaunay, artist and textile designer, who’s creations have
been correlated to Fauvism, Van Gogh’s and Gauguin’s paintings. For her, the
colours were defined by a ‘dynamic art’ and ‘simultaneity’,
term used often in Michel-Eugène Chevreul’s theory. The bold combination of
colours and fabrics found often inspiration in music from which Sonia Delaunay
constructed the first ‘simultaneous dress’ in 1913, consisting from mixed
colours as ‘antique rose, yellow-orange, Nattier blue, scarlet, etc., appearing
on different materials[…] woollen cloth, taffeta, tulle, flannelette, watered
silk, and peau de soie’.
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| Simultaneous Dress, 1923 |
In
1921 she started to see inspiration in
Dada Movement and among the Surrealist Poets. So, she developed a new style,
called poem-dresses, by juxtaposing geometric blocks of colours and lines of
poetry by Tristan Tzara and Philippe Soupault onto garments.
Delaunay’s
textiles were very different from the naturalistic design popular at the beginning
of the decade. She produced a range of fabrics incorporating geometric shapes
like squares, triangles, diamonds and stripes, of both, strong and bold colours
like blue, red, yellow.
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| 1925 |
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| 1925 |
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| 1929 |
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| Simultaneous fashion, 1923 |
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| Window display of the designs |
Delaunay’s
success with fashion stays partly in the adoption of liberating the silhouette
for female clothing from the World War I. Her
creations and art had influenced the work of contemporary fashion designers as
Marc Bohan for Christian Dior, Perry Ellis or Yves Saint Laurent.
Here are some of the creations inspired by Art Deco for AW/12.
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| Ralph Lauren AW12 |
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| Holy Fulton AW12 |
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| Sisley |
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| David Koma AW12 |
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| Browns Focus |
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| House of Holland |
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